Tourism bureau given map to help calculate its course

REGION

Group needs more cash to thrive, consultant says

Before setting out on a journey, it helps to have a map to guide you in the right direction. This was the thought process behind the Hershey Harrisburg Regional Visitors Bureau's decision to hire North Carolina-based Randall Travel Marketing last year.

From December through April Randall Travel studied and researched the bureau's coverage area: Dauphin and Perry counties. Cumberland, Lebanon and Franklin counties left the group about two years ago.

"We initiated the entire process because we went from representing five counties down to two (and brought) on basically an entirely new staff. We thought ... …